Rent Tech Trends: What Today’s Tenants Expect in a ‘Smart’ Apartment

Today’s renters aren’t just looking for square footage and granite countertops. They want tech-enabled convenience—and for many, it’s a deciding factor.

From keyless entry to smart thermostats, modern tenants are increasingly expecting smart features as part of the standard living experience. For owners and operators, the right investments in technology can lead to faster lease-ups, higher retention, and measurable ROI.

So what defines a “smart apartment” in 2025—and which upgrades actually pay off?

Top Tech Features Renters Want

1. Keyless Entry
   
   
   
   • Forget the spare keys or lockouts. Smart locks let tenants unlock doors via app, code, or fob. It’s secure, convenient, and ideal for self-guided tours or maintenance access.
     
     
2. Smart Thermostats
   
   
   
   • Climate control from your phone? Yes, please. These devices not only allow renters to personalize comfort—they can also cut down utility bills and promote sustainability.
     
     
3. Wi-Fi-Enabled Appliances
   
   
   
   • Ovens, washers, and even fridges that connect to mobile apps are on the rise. While still a “nice-to-have,” tech-savvy tenants increasingly expect connectivity across devices.
     
     
4. Centralized Resident Apps
   
   
   
   • A seamless portal to pay rent, submit maintenance requests, reserve amenities, or receive package alerts can dramatically improve the resident experience—and reduce staff workload.
     
     
5. Voice-Activated Devices & Integration
   
   
   
   • Integration with Alexa, Google Assistant, or Apple Home can be a selling point—especially in higher-end or newer buildings.
     
     

What Delivers Real ROI?

Not all tech features are created equal. Some make great marketing copy but offer little long-term value. Others actually drive renter satisfaction, efficiency, and lease renewal.

Here’s where ROI shows up most clearly:

• Keyless entry: Reduces turnover costs, eliminates rekeying, enables automated tours
  
  
• Smart thermostats: Can reduce energy costs and appeal to eco-conscious renters
  
  
• Resident portals: Improves communication and reduces admin time for onsite teams
  
  

If you’re starting small, these three upgrades are the most universally appreciated and easiest to implement.

Tech as a Differentiator

In competitive submarkets, smart features can provide the edge you need. A renter comparing two similarly priced units may choose the one that offers remote control and convenience—especially among younger renters and remote workers.

Even in mid-tier properties, modest upgrades like smart locks and app-based service portals can elevate your community’s perceived value without inflating OPEX.

Tips for Successful Implementation

• Bundle Tech in Lease Language: Make sure residents know which smart features are included—and how to use them.
  
  
• Train Your Team: Onsite staff should be equipped to troubleshoot or explain tech tools.
  
  
• Market It Smartly: Highlight these features in listings with lifestyle-focused language (“Adjust your heat from your phone” hits harder than “Smart thermostat”).
  
  

Final Thoughts

Smart apartment features aren’t just trendy—they’re quickly becoming expected. As renter preferences evolve, tech-enabled living is a key lever for attracting, converting, and retaining tenants.

For multifamily owners, the question isn’t whether to invest in apartment tech. It’s which tools enhance experience and performance without overcomplicating operations. Start with what matters most to renters—and let convenience drive the value.

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